Brand Identity Pack
A complete identity system—logo suite, color palette, typography, and a practical brand guide—so your visuals stay consistent everywhere.
What’s Included
- Logo suite: primary, secondary, icon mark
- Color palette: primary, secondary, neutrals
- Typography: heading & body families
- Social assets: avatar & cover (optional)
- Brand guide (PDF): usage rules & spacing
- Do/Don’t examples for clarity
- Export files: SVG, PNG, PDF
- 2 rounds of revisions included
Brand Guide Outline
Section
Details
Brand overview & personality Foundation
Voice, values, audience; how the brand should feel and communicate.
Logo usage
Clear space, min size, backgrounds, correct/incorrect usage examples.
Color palette
Hex/RGB values, accessibility notes, and usage ratios (primary/secondary).
Typography
Heading/body pairings, sizes, line-heights, and real examples.
Imagery & iconography
Photography style, icon grid, stroke weights, and do/don’t examples.
Applications
Social, web, and document applications with templates and specs.
Process & Estimated Timeline
Day 1 Discovery
Brand audit, goals, references, and content intake.
Days 2–5 Concepts
Identity directions & logo suite exploration.
Days 6–8 Refinement
Finalize palette & typography, polish logo system.
Days 9–10 Guide & Handover
PDF brand guide + export files (SVG, PNG, PDF).
Timeline may vary based on scope & feedback.